Since the Granholm decision in 2005, the Groove team has promised wine producers that Moore’s Law would soon apply to alcohol beverage. Technology, speed, ease-of-use, mobility, convenience and 21st century commerce best practices would soon follow. Then the global software …
Groove is proud to announce that we are launching a Social Publishing strategy for Piccini Wines, through a partnership with Foley Family Wines and Epic Distribution, to build a brand relationship with connected Millennial consumers in the USA. The program …
Jean-Charles Boisset is a vivacious wine personality and owner of world-class vineyards in California and France. His 150,000+ fans on Facebook are passionately involved with his vision of wine reimagined. Each month his social channels receive impressions of 450%, reach …
Long ago (like 2009), a “generation” was defined by traditional demographics and Mad Men told us how to reach them. Now Generation C, the connected consumer, is defined by a digital, mobile, real-time, always-on lifestyle. This lifestyle has changed everything …
We have discussed repeatedly that Social Publishing is bottom-up brand identity building & lead generation, acquiring & engaging fans who learn to care about your brand; building an army of advocates to drive trial, conversion and loyalty online and in-market. …