Piccini is coming to America

Groove is proud to announce that we are launching a Social Publishing strategy for Piccini Wines, through a partnership with Foley Family Wines and Epic Distribution, to build a brand relationship with connected Millennial consumers in the USA. The program …

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The death of big agencies – why it matters to you

If you’re a marketing professional (particularly in the digital space) and have five minutes to yourself today, you should read David Brown’s article at Marketing Magazine. While the debate about “who’s going to buy digital shops” is itself interesting, …

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050116 -04 Sex Change 2

Mind-changing insights

Traditional marketing methods don’t always reveal who your consumer truly is.  Demographics don’t tell you enough.   Our social media based process reveals who really is interested in what you have to offer.  Sometimes it’s a big surprise, like it was …

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Tug of War

Push vs Pull Marketing, V2

Last year we examined the Stockdale Paradox for wine marketers – believing we will prevail in the endgame while coming to terms with some brutal facts. We started with the most brutal of facts:  your biggest competition isn’t the other …

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050116 -03 War 2

It’s War.

Everyday social publishing isn’t for the meek.  To keep all our brands relevant to consumers we put all the work on the wall for a healthy debate about what’s working and not working.  Why is it important to do battle? …

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