Twisted Shotz is the epitome of a small brand thinking big. Groove built a 500,000-member community for the brand under the banner, “Women call the shots”. We proved a whitespace opportunity existed in the pre-mixed cocktail segment for a brand …
Groove is proud to announce that we are launching a Social Publishing strategy for Piccini Wines, through a partnership with Foley Family Wines and Epic Distribution, to build a brand relationship with connected Millennial consumers in the USA. The program …
Jean-Charles Boisset is a vivacious wine personality and owner of world-class vineyards in California and France. His 150,000+ fans on Facebook are passionately involved with his vision of wine reimagined. Each month his social channels receive impressions of 450%, reach …
Long ago (like 2009), a “generation” was defined by traditional demographics and Mad Men told us how to reach them. Now Generation C, the connected consumer, is defined by a digital, mobile, real-time, always-on lifestyle. This lifestyle has changed everything …
Groove’s Social Publishing methodology enables big brand thinking to happen in small places. Done well, brands can use social and digital content to test brand messaging, consumer opportunity and commercial viability region by region and person by person. We like …
We have discussed repeatedly that Social Publishing is bottom-up brand identity building & lead generation, acquiring & engaging fans who learn to care about your brand; building an army of advocates to drive trial, conversion and loyalty online and in-market. …
As we told you last month, fans of Twisted Shotz (475,000 of them) are competing to create the next great tasting flavor for the brand – while simultaneously providing deep insights about interests, tastes profiles, geography and loyalty. Groove has …
If you’re a marketing professional (particularly in the digital space) and have five minutes to yourself today, you should read David Brown’s article at Marketing Magazine. www.marketingmag.ca/advertising/creative-clash-177720 While the debate about “who’s going to buy digital shops” is itself interesting, …
Google has been talking about micro-moments for about a year – so, of course, everyone is talking about micro-moments for about a year. As written in Forbes, “What makes this moment (in time) interesting and equally challenging is that it’s …
Traditional marketing methods don’t always reveal who your consumer truly is. Demographics don’t tell you enough. Our social media based process reveals who really is interested in what you have to offer. Sometimes it’s a big surprise, like it was …
Last year we examined the Stockdale Paradox for wine marketers – believing we will prevail in the endgame while coming to terms with some brutal facts. We started with the most brutal of facts: your biggest competition isn’t the other …
Everyday social publishing isn’t for the meek. To keep all our brands relevant to consumers we put all the work on the wall for a healthy debate about what’s working and not working. Why is it important to do battle? …