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Discover what we do, how we think, and who we are

Canadian Cocktail Culture

Whether celebrating happy hour, going on a date or indulging in a liquid lunch, Ottawa’s cocktail scene has plenty on tap. Gone are the days when the drink with the most alcohol and sugar was the tipple of the week …

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The Truth about E-Commerce

The data is in, and it reminds me again of the Stockdale Paradox: that you face the most brutal facts of your current reality, and retain faith that you will prevail in the endgame.  Here’s what we know about our …

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Ignite the Conversation!

With social media’s explosive influence, people and brands everywhere have a powerful platform to engage with each other and share their recommendations, opinions, and passions. As marketers, this can be a dream come true: We have the ability to have …

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Sit Next To Me

When I go to a dinner party I want to sit next to the person who tells the best stories.  Someone who is charming, funny, smart. Or just very, very interested in me and what I have to say. (The …

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Digital is more than Social PR

We’ve seen divergent thinking over the last few years about the role of digital engagement within marketing and brand groups and, specifically, who should be doing it. Many brands (especially in spirits) count on traditional PR firms to create buzz …

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Brands that Fight Back

Starbucks and Bud Light are fighting back. These two iconic brands lost their way, and as a consequence sales slipped. So how did they get here? And how do they get back? Both brands forgot why people liked (bought) them. …

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