Last year we examined the Stockdale Paradox for wine marketers – believing we will prevail in the endgame while coming to terms with some brutal facts. We started with the most brutal of facts: your biggest competition isn’t the other …
Groove’s Social Shopping Platform matches the experience of top ecommerce companies like Amazon, Zappos and Etsy. Integrated with Social Publishing, we can now track social and digital engagement, favorite touchpoints, and buying habits to personalize the consumer experience. The promise …
Everyday social publishing isn’t for the meek. To keep all our brands relevant to consumers we put all the work on the wall for a healthy debate about what’s working and not working. Why is it important to do battle? …
While we love wine and spirits, we also love children and toys! Groove has worked with Flax Art, Art.com and Leap Frog in the past, so when we had the opportunity to pitch Manhattan Toy Company for all of their …
We recently presented at the Wine Technology Symposium in Napa and got to spend time talking about three of our favorite things: wine, business and technology. Industry leaders were buzzing about digital D2C and how to find, nurture and convert …
The data is in, and it reminds me again of the Stockdale Paradox: that you face the most brutal facts of your current reality, and retain faith that you will prevail in the endgame. Here’s what we know about our …
One of the best segments of “Good to Great” is the Stockdale Paradox, named for Rear Admiral James B. Stockdale, the highest ranking officer held at the “Hanoi Hilton” prisoner camp during the Vietnam War. He attributed surviving to living …
Last fall, after a decade of delivering many types of digital solutions to a half dozen different industries, Groove decided it was time to double down on our passion. We spun off the technology, finance and health services sectors to …