
Groove has merged with Astound Commerce
Since the Granholm decision in 2005, the Groove team has promised wine producers that
Generation C, the connected consumer, is defined by a digital, mobile, always-on lifestyle. How do you get to them without wearing tight jeans? You create relevant micro-moments that are easy to share. You develop an emotional connection that grows into real advocacy. You make an impression instead of merely paying for one. Groove’s Social Publishing methodology builds an army of advocates, in the places where you can win, to earn real brand love.
We build big branding ideas in places no one expects. In the smaller, less expensive social and digital channels we know and love. Our methodology is different. It guarantees relevancy and value to build a consumer-converting juggernaut. One that leverages owned and earned digital channels, with sprinkles of paid media support, to dramatically outperform traditional digital advertisers. Why? Because it’s insightful, meaningful and measurable.
Let’s face it, reaching the connected consumer is difficult, and expensive. You cannot afford useless impressions, fleeting buzz, or shiny new objects. You need to break through the deafening roar of traditional advertising. Groove goes where you can win, meeting highly coveted consumers, sharing compelling stories, testing reasons to believe and shaping real relationships. Oh, and we also spread that love across the entire 3-tier system.
We’re believers in the power of people and a connected society that can create opportunities in transformative ways. We’re an eclectic group with diverse skills brought together by the belief that content marketing is going to take over the world and that the small guy can still win.
• The Beacon Institute
• Drinkwell
• Diageo Wines
• Copia Institute
• Kettle Chip Challenge
• UTI Garage
• Rosenblum Cellars
• Crushpad
• Agency of the Year – Rosenblum Cellars
• Top 100 Fast Growing
• 3 Times – Best North Bay
• Bulleit Bourbon
• Ciroc Ultra Premium Vodka
• Captain Morgan Rum
• Kettle Chip Challenge
• Post Carbon Institute
• Chateau St. Jean
• Good Things Green
• Flax Art
• New Resource Bank
• Sterling Vineyards
Let’s meet. We’ll give you a few hours of our time to ideate, evaluate and ruminate. It cannot hurt to get an outside point-of-view, and it won’t cost you a dime.