Groove is a digital and social marketing agency. We design and deploy compelling integrated campaigns for the digital economy. Living at the intersection of lifestyle and technology, we find, activate and nurture brand relationships to build an army of advocates. See for yourself.
Cru Vin Dogs
The love of wine and dogs
Beringer
Owning Quintessential California
George Dickel Whisky
We don’t do easy
Diageo World
Transformation sales engagement
TV.com
Getting 1.5 million fans pumped up
Stirrings Mixers
Rediscovering freshness
World Class
Elevating the Art of the Cocktail
Chateau St. Jean
A wine by women, for women
Johnnie Walker Platinum
18-year-old blended perfection
Kettle Chips
Inventing a chip with 10,000 friends
Treasury Tru
Transform trade communications
Twisted Shotz
Make weekends epic
Integrated sales knowledge anywhere, anytime, on any device
Delivery of brand content and sales tools into market has been one of the biggest problems facing wine, spirits and beer producers in a complex three-tier system. Enter Wingman, a proprietary platform that distributes brand knowledge, sales collateral and training seamlessly across the business, enabling producer, distributors, and retailers to easily communicate the full value of the brand in every sales call.
Wingman is a comprehensive, completely customizable digital sales book. It allows users to deliver “just in time” brand, category, shopper and/or program knowledge to anyone, anywhere, any time on any device. With more than 60,000 users and 90%+ approval ratings, Wingman reduces costs, increases engagement and optimizes every sales opportunity to improve the bottom line.
Groove believes there are a million people who love your brand who have never heard of it. Engaging them, within their tribes, ignites unlimited brand equity opportunity. We call it Social Publishing because our 360 degree methodology becomes the connective tissue between brand, trade marketing, hospitality, distributor partners, trade partners and end consumers.
We are more than a digital marketing agency. Those three words — digital marketing agency — cannot adequately sum up the talent that lies behind our doors. We are storytellers, producers, strategists, technologists, designers, filmmakers and wine experts who are passionate about great ideas. Our talents and interests drive our creativity. We understand that creativity ushers in vision and the courage to explore possibilities. Our story is one of determination, skill and the guts to create strong brand stories for a target market that hasn’t met you yet.
SEAN DUNN
OWNER/STRATEGIC PARTNER & The Illustrious Storyteller
SALLY CAMM
MANAGING DIRECTOR & Strategy Muse
PETER EKMAN
SENIOR ADVISOR & The Brand Builder
DIANE SINNOTT
CREATIVE DIRECTOR & World Traveler
BRUCE GODSHALL
SENIOR GRAPHIC DESIGNER & Geographic Adventurer
JEFF CHELEW
ACCOUNT MANAGER & The Specialist
ANN KVEGLIS
PROJECT MANAGER & Outdoor Enthusiast
DAVID CREECH
PRODUCTION/DIRECTOR/EDITOR & The Filmmaker
ANDREA LIMAS
COMMUNITY MANAGEMENT & Social Maven
JEET DESAI
DIGITAL STRATEGY DIRECTOR & Marketing Sociologist
Josh Lucero
DIGITAL PROJECT MANAGER & Interface Obsessive
Zachary Van Doren
MARKETING TECHNOLOGY LEAD & Strategy Samurai
Facebook Validates Groove’s Social Publishing Approach The headlines have been ominous. Ad-Age says, “Facebook
The data is in, and it reminds me again of the Stockdale Paradox: that
One of the best segments of “Good to Great” is the Stockdale Paradox, named
With social media’s explosive influence, people and brands everywhere have a powerful platform to
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Post No. 902. The blank white page stares back, an abyss threatening to swallow
As we say at Groove, successful “marketing” is about real conversations – engaging consumers
