Inspired by You. Ignited by Us.

    Our Work

    Digital and Social Marketing Agency

    Groove is a digital and social marketing agency. We design and deploy compelling integrated campaigns for the digital economy. Living at the intersection of lifestyle and technology, we find, activate and nurture brand relationships to build an army of advocates. See for yourself.

    Beringer-thumb Beringer Owning Quintessential California
    Boisset-thumb Boisset Boisset Touch Launches
    JWP Johnnie Walker Platinum 18 Year Old Blended Perfection
    Stirrings Stirrings Mixers Rediscovering Freshness
    DeLeon DeLeon Tequila Launching an Icon
    Kettle_Chips Kettle Chips Inventing a Chip with 10,000 Friends
    Chateau_St_Jean Chateau St. Jean A Wine by Women, for Women
    Peligroso Peligroso Introducing the Surfing Life
    JCB Jean-Charles Where Romance Meets Vineyards
    Captain_Morgan Captain Morgan Captivating Trade Partners
    BV Beaulieu Vineyards Reaffirming an Iconic Brand
    MTC Manhattan Toy Company Where Imagination Begins
    Twisted_Shotz Twisted Shotz Where Women Call the Shots
    Stoli Stoli Fostering Trade Engagement
    TRU Treasury TRU Empowering the Distributor Salesforce
    Dickel George Dickel Whisky We Don’t Do Easy
    World-Class World Class Elevating the Art of the Cocktail
    DWS Diageo World Engaging a Distributed Salesforce
    Sterling Sterling Vineyards Back to Its Roots
    Arkansas_Black Arkansas Black Inspiring Grass Roots Passion

    Meet Your Wingman

    JOIN THE REVOLUTION
    Wingman

    Wingman

    Groove's Trade Marketing Sales Platform

    Integrated sales knowledge anywhere, anytime, on any device

    Delivery of brand content and sales tools into market has been the biggest problems facing wine, spirits and beer producers in a complex three-tier system. Enter Wingman, a proprietary web and application platform that distributes brand knowledge, sales collateral, training, priorities and support seamlessly across the business, enabling producer, distributors, and retailers to easily communicate the full value of the brand during every sales call.

    Wingman is a comprehensive, completely customizable digital sales book. It includes a world-class trade marketing portal and first-in-class tablet-based, in-account “digital sales book” that enables sales reps to build relevant, rich-media sales presentations “per account, per visit, per bottle”.  Our expertise in distance collaboration and sales acceleration helps users to deliver brand, category, shopper, shelf and/or program knowledge to anyone, anywhere, any time on any device. With more than 60,000 users and 90%+ approval ratings, Wingman reduces costs, increases engagement and optimizes every sales opportunity to improve the bottom line.

    trade-marketing-white

    Consumer Marketing

    Groove’s Consumer Marketing Methodology

    Omni-channel, behavioral-based content marketing

    Everything you know about consumer marketing has changed – for the better. In this new bottom-up world, Groove leverages a “billion person focus group” to unleash the unique reason your brand exists for millions of consumers who care. We create engaging brand content that harnesses real business opportunity, drives velocity, and builds lasting brand equity. Our strategy enables clients to overcome the four major obstacles facing most SMB producers: low brand awareness, low brand loyalty, high fragmentation and relative scarcity in market.

    This Omni-channel approach also enables 1:1 marketing for on and off-line retailers. We leverage data to create personalized experiences across every branded touchpoint, anywhere, anytime, on any device. That data is used to drive a 360-degree marketing automation and personalized merchandising experience. We test and mature compelling brand stories, build an army of advocates through personalized publishing and shopping channels, and leverage 1:1 engagement to increase conversions and drive lifetime value of the customer.

    BUSINESS DRIVERS

    A 360 DEGREE VIEW OF YOUR BUSINESS

    Groove focuses on both trade and consumer marketing, because we understand how the digital economy has forever changed the way brands go to market. We test audiences and markets while building compelling brand stories.  We then distribute them simultaneously to trade partners, distributors, influencers, advocates and consumers better than at any time in history. Our unique process reveals opportunity, fosters alignment, and produces measurable results. Groove believes there are a million people who love your brand, who have never heard of it – let us find and nurture them, and convert them into loyal customers.

    About Us

    Our Talents Lie in Our Talent

    We are more than a digital marketing agency. Those three words — digital marketing agency — cannot adequately sum up the talent that lies behind our doors. We are storytellers, producers, strategists, technologists, designers, filmmakers and wine experts who are passionate about great ideas. Our talents and interests drive our creativity. We understand that creativity ushers in vision and the courage to explore possibilities. Our story is one of determination, skill and the guts to create strong brand stories for a target market that hasn’t met you yet.

    sean_dunn SEAN DUNN OWNER/STRATEGIC PARTNER & The Illustrious Storyteller
    sally_camm SALLY CAMM MANAGING DIRECTOR & Strategy Muse
    peter_ekman PETER EKMAN SENIOR ADVISOR & The Brand Builder
    diane_sinnott DIANE SINNOTT CREATIVE DIRECTOR & World Traveler
    bruce_godshall BRUCE GODSHALL SENIOR GRAPHIC DESIGNER & Geographic Adventurer
    jeff_chelew JEFF CHELEW ACCOUNT MANAGER & The Specialist
    ann_kveglis ANN KVEGLIS PROJECT MANAGER & Outdoor Enthusiast
    david_creech DAVID CREECH PRODUCTION/DIRECTOR/EDITOR & The Filmmaker
    andrea_limas ANDREA LIMAS COMMUNITY MANAGEMENT & Social Maven
    jeet_desai JEET DESAI DIGITAL STRATEGY DIRECTOR & Marketing Sociologist
    josh_lucero_2 Josh Lucero DIGITAL PROJECT MANAGER & Interface Obsessive
    zach_van_doren_2 Zachary Van Doren MARKETING TECHNOLOGY LEAD & Strategy Samurai

    Digital Storytelling

    IGNITE YOUR BRAND

    Awards

    Our work speaks for itself, but these folks agree




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    Reserve Rewards

    Groove worked closely with the Diageo Reserve Group to create a recognition program that

    --- Groove ---
    100 Shoreline Hwy, Suite 175, Mill Valley CA 94941

    415-339-6150

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