The data is in, and it reminds me again of the Stockdale Paradox: that
Groove is a digital and social marketing agency. We design and deploy compelling integrated campaigns for the digital economy. Living at the intersection of lifestyle and technology, we find, activate and nurture brand relationships to build an army of advocates. See for yourself.
Integrated sales knowledge anywhere, anytime, on any device
Delivery of brand content and sales tools into market has been one of the biggest problems facing wine, spirits and beer producers in a complex three-tier system. Enter Wingman, a proprietary platform that distributes brand knowledge, sales collateral and training seamlessly across the business, enabling producer, distributors, and retailers to easily communicate the full value of the brand in every sales call.
Wingman is a comprehensive, completely customizable digital sales book. It allows users to deliver “just in time” brand, category, shopper and/or program knowledge to anyone, anywhere, any time on any device. With more than 60,000 users and 90%+ approval ratings, Wingman reduces costs, increases engagement and optimizes every sales opportunity to improve the bottom line.
Groove believes there are a million people who love your brand, who have never heard of it. Engaging them, within their tribes, through shared values and a unique voice ignites unlimited brand equity opportunity. We call it Social Publishing because our 360 degree methodology becomes the connective tissue between brand, trade marketing, hospitality, distributors partners, trade partners and end consumers.
We are more than a digital marketing agency. Those three words — digital marketing agency — cannot adequately sum up the talent that lies behind our doors. We are storytellers, producers, strategists, technologists, designers, filmmakers and wine experts who are passionate about great ideas. Our talents and interests drive our creativity. We understand that creativity ushers in vision and the courage to explore possibilities. Our story is one of determination, skill and the guts to create strong brand stories for a target market that hasn’t met you yet.