Generation C, the connected consumer, is defined by a digital, mobile, always-on lifestyle. How do you get to them without wearing tight jeans? You create relevant micro-moments that are easy to share. You develop an emotional connection that grows into real advocacy. You make an impression instead of merely paying for one. Groove’s Social Publishing methodology builds an army of advocates, in the places where you can win, to earn real brand love.
Beringer
Owning Quintessential California
Stirrings Mixers
Rediscovering Freshness
Kettle Chips
Inventing a Chip with 10,000 Friends
Chateau St. Jean
The journey is the thing
Jean-Charles
Wine Reimagined
Beaulieu Vineyards
Dusting Off an Iconic Brand
Manhattan Toy Company
Where Imagination Begins
Twisted Shotz
Women Call the Shots
Sterling Vineyards
Back to Its Roots
Arkansas Black
Inspiring Grass Roots Passion
World Class
Elevating the Art of the Cocktail
Peligroso
Introducing the Surfing Life
We build big branding ideas in places no one expects. In the smaller, less expensive social and digital channels we know and love. Our methodology is different. It guarantees relevancy and value to build a consumer-converting juggernaut. One that leverages owned and earned digital channels, with sprinkles of paid media support, to dramatically outperform traditional digital advertisers. Why? Because it’s insightful, meaningful and measurable.
Let’s face it, reaching the connected consumer is difficult, and expensive. You cannot afford useless impressions, fleeting buzz, or shiny new objects. You need to break through the deafening roar of traditional advertising. Groove goes where you can win, meeting highly coveted consumers, sharing compelling stories, testing reasons to believe and shaping real relationships. Oh, and we also spread that love across the entire 3-tier system.
Twisted Shotz is the epitome of a small brand thinking big. Groove built a
Groove is proud to announce that we are launching a Social Publishing strategy for
Jean-Charles Boisset is a vivacious wine personality and owner of world-class vineyards in California
Long ago (like 2009), a “generation” was defined by traditional demographics and Mad Men
Groove’s Social Publishing methodology enables big brand thinking to happen in small places. Done
We have discussed repeatedly that Social Publishing is bottom-up brand identity building & lead
As we told you last month, fans of Twisted Shotz (475,000 of them) are
If you’re a marketing professional (particularly in the digital space) and have five minutes
Google has been talking about micro-moments for about a year – so, of course,
We’re believers in the power of people and a connected society that can create opportunities in transformative ways. We’re an eclectic group with diverse skills brought together by the belief that content marketing is going to take over the world and that the small guy can still win.
SEAN DUNN
OWNER/STRATEGIC PARTNER & The Illustrious Storyteller
SALLY CAMM
MANAGING DIRECTOR & Strategy Muse
PETER EKMAN
SENIOR ADVISOR & The Brand Builder
DIANE SINNOTT
CREATIVE DIRECTOR & World Traveler
BRIDGET RYAN
Designer & Social Engagement Developer
JEFF CHELEW
ACCOUNT MANAGER & The Specialist
DAVID CREECH
PRODUCTION/DIRECTOR/EDITOR & The Filmmaker
COLLEEN HEALY
CREATIVE WRITER & Community Manager
Josh Lucero
PRODUCT DESIGNER/MANAGER & Efficiency Obsessive
Zachary Van Doren
MARKETING TECHNOLOGY LEAD & Strategy Samurai
• The Beacon Institute
• Drinkwell
• Diageo Wines
• Copia Institute
• Kettle Chip Challenge
• UTI Garage
• Rosenblum Cellars
• Crushpad
• Agency of the Year – Rosenblum Cellars
• Top 100 Fast Growing
• 3 Times – Best North Bay
• Bulleit Bourbon
• Ciroc Ultra Premium Vodka
• Captain Morgan Rum
• Kettle Chip Challenge
• Post Carbon Institute
• Chateau St. Jean
• Good Things Green
• Flax Art
• New Resource Bank
• Sterling Vineyards
Let’s meet. We’ll give you a few hours of our time to ideate, evaluate and ruminate. It cannot hurt to get an outside point-of-view, and it won’t cost you a dime.
