For many years, Groove has worked with bartenders and producers to create the ultimate
Groove is a digital and social marketing agency. We design and deploy compelling integrated campaigns for the digital economy. Living at the intersection of lifestyle and technology, we find, activate and nurture brand relationships to build an army of advocates. See for yourself.
Omni-channel, behavioral-based content marketing
Everything you know about consumer marketing has changed – for the better. In this new bottom-up world, Groove leverages a “billion person focus group” to unleash the unique reason your brand exists for millions of consumers who care. We create engaging brand content that harnesses real business opportunity, drives velocity, and builds lasting brand equity. Our strategy enables clients to overcome the four major obstacles facing most SMB producers: low brand awareness, low brand loyalty, high fragmentation and relative scarcity in market.
This Omni-channel approach also enables 1:1 marketing for on and off-line retailers. We leverage data to create personalized experiences across every branded touchpoint, anywhere, anytime, on any device. That data is used to drive a 360-degree marketing automation and personalized merchandising experience. We test and mature compelling brand stories, build an army of advocates through personalized publishing and shopping channels, and leverage 1:1 engagement to increase conversions and drive lifetime value of the customer.
Integrated sales knowledge anywhere, anytime, on any device
Delivery of brand content and sales tools into market has been the biggest problems facing wine, spirits and beer producers in a complex three-tier system. Enter Wingman, a proprietary web and application platform that distributes brand knowledge, sales collateral, training, priorities and support seamlessly across the business, enabling producer, distributors, and retailers to easily communicate the full value of the brand during every sales call.
Wingman is a comprehensive, completely customizable digital sales book. It includes a world-class trade marketing portal and first-in-class tablet-based, in-account “digital sales book” that enables sales reps to build relevant, rich-media sales presentations “per account, per visit, per bottle”. Our expertise in distance collaboration and sales acceleration helps users to deliver brand, category, shopper, shelf and/or program knowledge to anyone, anywhere, any time on any device. With more than 60,000 users and 90%+ approval ratings, Wingman reduces costs, increases engagement and optimizes every sales opportunity to improve the bottom line.
Groove focuses on both trade and consumer marketing, because we understand how the digital economy has forever changed the way brands go to market. We test audiences and markets while building compelling brand stories. We then distribute them simultaneously to trade partners, distributors, influencers, advocates and consumers better than at any time in history. Our unique process reveals opportunity, fosters alignment, and produces measurable results. Groove believes there are a million people who love your brand, who have never heard of it – let us find and nurture them, and convert them into loyal customers.
We are more than a digital marketing agency. Those three words — digital marketing agency — cannot adequately sum up the talent that lies behind our doors. We are storytellers, producers, strategists, technologists, designers, filmmakers and wine experts who are passionate about great ideas. Our talents and interests drive our creativity. We understand that creativity ushers in vision and the courage to explore possibilities. Our story is one of determination, skill and the guts to create strong brand stories for a target market that hasn’t met you yet.