Our Work

Winning in the Digital Economy

 

Generation C, the connected consumer, is defined by a digital, mobile, always-on lifestyle. How do you get to them without wearing tight jeans? You create relevant micro-moments that are easy to share. You develop an emotional connection that grows into real advocacy. You make an impression instead of merely paying for one. Groove’s Social Publishing methodology builds an army of advocates, in the places where you can win, to earn real brand love.

Beringer-thumb Beringer Owning Quintessential California
stirrings-thumbnail2x Stirrings Mixers Rediscovering Freshness
kettle-chips2x Kettle Chips Inventing a Chip with 10,000 Friends
csj-thumbnail-updated2x Chateau St. Jean The journey is the thing
JCB Jean-Charles Wine Reimagined
BV Beaulieu Vineyards Dusting Off an Iconic Brand
MTC Manhattan Toy Company Where Imagination Begins
Twisted_Shotz Twisted Shotz Women Call the Shots
sterling-thumbnail-22x Sterling Vineyards Back to Its Roots
Arkansas_Black Arkansas Black Inspiring Grass Roots Passion
World-Class World Class Elevating the Art of the Cocktail
Peligroso Peligroso Introducing the Surfing Life

Groove’s Social Publishing

Big brand thinking in small places

We build big branding ideas in places no one expects. In the smaller, less expensive social and digital channels we know and love. Our methodology is different. It guarantees relevancy and value to build a consumer-converting juggernaut. One that leverages owned and earned digital channels, with sprinkles of paid media support, to dramatically outperform traditional digital advertisers. Why? Because it’s insightful, meaningful and measurable.

BUILD RELATIONSHIPS

Gain deep insights & measurable impact

BUSINESS DRIVERS

ACCESS TO A BILLION PERSON FOCUS GROUP

Let’s face it, reaching the connected consumer is difficult, and expensive. You cannot afford useless impressions, fleeting buzz, or shiny new objects. You need to break through the deafening roar of traditional advertising. Groove goes where you can win, meeting highly coveted consumers, sharing compelling stories, testing reasons to believe and shaping real relationships. Oh, and we also spread that love across the entire 3-tier system.

new-loop2x

Latest News

Discover what we do, how we think and who we are

BIG BRAND THINKING

In small places, where your brand can win

About Us

Small but mighty

We’re believers in the power of people and a connected society that can create opportunities in transformative ways. We’re an eclectic group with diverse skills brought together by the belief that content marketing is going to take over the world and that the small guy can still win.

sean_dunn SEAN DUNN OWNER/STRATEGIC PARTNER & The Illustrious Storyteller
sally_camm SALLY CAMM MANAGING DIRECTOR & Strategy Muse
peter_ekman PETER EKMAN SENIOR ADVISOR & The Brand Builder
diane_sinnott DIANE SINNOTT CREATIVE DIRECTOR & World Traveler
bridget-final BRIDGET RYAN Designer & Social Engagement Developer
jeff_chelew JEFF CHELEW ACCOUNT MANAGER & The Specialist
david_creech DAVID CREECH PRODUCTION/DIRECTOR/EDITOR & The Filmmaker
colleen-final COLLEEN HEALY CREATIVE WRITER & Community Manager
josh_lucero_2 Josh Lucero PRODUCT DESIGNER/MANAGER & Efficiency Obsessive
zach_van_doren_2 Zachary Van Doren MARKETING TECHNOLOGY LEAD & Strategy Samurai

Our Awards

Our work speaks for itself, but these folks agree

The Davey Awards

• The Beacon Institute
• Drinkwell
• Diageo Wines
• Copia Institute
• Kettle Chip Challenge
• UTI Garage
• Rosenblum Cellars
• Crushpad

Diageo Golden Bar Awards

• Agency of the Year – Rosenblum Cellars

San Francisco Business Times Fast 100

• Top 100 Fast Growing
• 3 Times – Best North Bay

The Pixie Awards

• Bulleit Bourbon
• Ciroc Ultra Premium Vodka
• Captain Morgan Rum

W3

• Kettle Chip Challenge
• Post Carbon Institute
• Chateau St. Jean
• Good Things Green

The Webby Awards

• Flax Art
• New Resource Bank
• Sterling Vineyards

Contact

Get in touch with Groove

Let’s meet. We’ll give you a few hours of our time to ideate, evaluate and ruminate. It cannot hurt to get an outside point-of-view, and it won’t cost you a dime.